The BMO Harris Bradley Center, located in the heart of downtown Milwaukee, hosts sports and entertainment events, including concerts, ice skating shows, and corporate gatherings. Opened as the Bradley Center in 1988, the facility was funded by Jane Bradley Pettit to honor her father, the industrialist Harry Lynde Bradley. In 2012, the Bradley Center sold naming rights to the venue to BMO Harris. The Milwaukee Bucks, Milwaukee Admirals, and Marquette University Golden Eagles men’s basketball team played their home games at the Bradley Center through the 2017-2018 season.
- ^ Arena Highlights, BMO Harris Bradley Center website, last accessed May 26, 2017.
- ^ Naming Rights to its main entrances were sold to Miller Lite, Northwestern Mutual Life, Kohl’s Department Stores, and Potawatomi Bingo Casino; see Don Walker, “MMAC, BMO Harris Bradley Center Sell Naming Rights to Main Entrances.” Milwaukee Journal Sentinel, Business section, October 18, 2012.
For Further Reading
Bennett, James T. They Play, You Pay: Why Taxpayers Build Ballparks, Stadiums, and Arenas for Billionaire Owners and Millionaire Players. New York: Springer, 2012.
Jozsa, Frank P., Jr. The National Basketball Association: Business, Organization, and Strategy. Hackensack, NJ: World Scientific, 2011.